English School – SELLA Case Study #8

During our last SELLA session, we had a great opportunity to meet our speaker in person at Impact Hub Yerevan! Akylbek Baltabaev, founder of English School in Kyrgyzstan, which is a unique service that allows for online-only English lessons shared via WhatsApp, for an affordable monthly subscription payment of $15 per month. During our SELLA session he talked about what inspired him to start this business, how he decided to use this format , who his target audience is and what strategies he used to attract them. This program is funded by British Embassy Yerevan, and it is being implemented by Impact Hub Yerevan in collaboration with Nazareth Seferian, a Corporate Social Responsibility and Social Entrepreneurship educator, trainer, and consultant.
https://yerevan.impacthub.net/sella/

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